Consider Amazon Prime's search engine. How would you enhance user experience while searching for videos?

Introduction

To enhance the user experience while searching for videos on Amazon Prime, we need to focus on improving the search engine's functionality, relevance, and personalization. I'll outline a comprehensive approach to address this challenge, considering user segments, pain points, and potential solutions.

Step 1

Clarifying Questions (5 mins)

• What are the current key performance indicators (KPIs) for Amazon Prime's video search?

Why this matters: Understanding existing metrics helps set improvement goals. Hypothetical answer: Click-through rate (CTR), time to first play, and user retention. Impact: Guides our focus on specific areas of the search experience.

• What percentage of users access Prime Video through different devices (smart TVs, mobile apps, web browsers)?

Why this matters: Device usage affects search interface design and functionality. Hypothetical answer: 50% smart TVs, 30% mobile apps, 20% web browsers. Impact: Influences our approach to cross-platform consistency and device-specific optimizations.

• What are the most common user complaints or feedback regarding video search?

Why this matters: Identifies immediate pain points to address. Hypothetical answer: Irrelevant results, difficulty finding new content, and slow search performance. Impact: Helps prioritize specific areas for improvement in the search experience.

• How does Amazon Prime's video catalog compare to competitors in terms of size and diversity?

Why this matters: Contextualizes the search challenge within the broader market. Hypothetical answer: Large catalog with diverse content, but not as extensive as Netflix in certain genres. Impact: Informs strategies for content discovery and highlighting unique offerings.

Based on these hypothetical answers, I'll assume that our primary focus is on improving search relevance and content discovery across multiple devices, with a particular emphasis on smart TV interfaces.