how would you measure the success of anghami's core feature?

Introduction

Measuring the success of Anghami's core feature requires a comprehensive approach that considers multiple stakeholders and metrics. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Anghami is a leading music streaming platform in the Middle East and North Africa (MENA) region. Its core feature is on-demand music streaming, allowing users to access a vast library of Arabic and international music.

Key stakeholders include:

1. Users: Seeking a seamless music listening experience
2. Artists and labels: Looking for exposure and revenue
3. Advertisers: Targeting engaged audiences
4. Investors: Expecting growth and profitability

User flow:

1. Open app and browse/search for music
2. Select and play tracks, create playlists
3. Discover new music through recommendations
4. Engage with social features (optional)

Anghami's strategy focuses on localization and regional content, differentiating it from global competitors like Spotify. The platform offers both free (ad-supported) and premium subscription tiers.

Compared to competitors, Anghami has a stronger focus on Arabic content and regional partnerships. However, it faces increasing competition from global players entering the MENA market.

Product Lifecycle Stage: Anghami is in the growth stage, with a strong regional presence but room for expansion and feature enhancement.