How would you set the goals/metrics for a home services product like Angie's List?

Introduction

Setting goals and metrics for a home services product like Angie's List requires a comprehensive approach that considers multiple stakeholders and the unique challenges of the home services industry. To address this product success metrics problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Angie's List is a home services marketplace that connects homeowners with local service professionals for various home improvement, maintenance, and repair tasks. Key stakeholders include:

1. Homeowners: Seeking reliable, quality service providers
2. Service Professionals: Looking for new clients and business growth
3. Angie's List (Platform): Aiming to facilitate transactions and generate revenue

User flow:

1. Homeowners search for a specific service
2. Browse service provider profiles and reviews
3. Request quotes or book services directly
4. Complete the service and leave a review

Angie's List fits into the broader strategy of simplifying home maintenance and improvement for consumers while providing a valuable lead generation tool for service professionals. Competitors include HomeAdvisor, Thumbtack, and Yelp, with Angie's List differentiating through its focus on verified reviews and membership model.

Product Lifecycle Stage: Mature - Angie's List has been operating for over 20 years and was acquired by IAC in 2017, merging with HomeAdvisor to form ANGI Homeservices.