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Product Management Root Cause Analysis Question: Smartphone with app icons and deletion symbol

Asked at Google

12 mins

What would be the next app that you delete from your phone? Explain why.

Data Analysis User Journey Mapping Problem-Solving Mobile Apps SaaS Technology
Root Cause Analysis User Behavior Mobile Apps App Retention Product Lifecycle

Introduction

Analyzing which app I would delete next from my phone requires a systematic approach to identify the root cause of its potential obsolescence or lack of value. I'll examine various factors contributing to an app's usefulness and longevity on my device, considering both immediate and long-term implications.

  • The problem: Determining the next app to delete from my phone
  • Approach: Systematic evaluation of app usage, value, and alternatives
  • Agenda: Issue identification, hypothesis generation, validation, and solution development

Framework overview

This analysis follows a structured approach covering app evaluation, usage patterns, alternatives assessment, and decision-making criteria.

Step 1

Clarifying Questions (3 minutes)

  • What is my current phone storage capacity and usage?

  • How frequently do I review and delete apps from my phone?

  • Are there any recent changes in my daily routine or work that might affect app usage?

  • Have I recently acquired any new devices that might duplicate app functionality?

Why these questions matter:

  1. Storage capacity influences the urgency of app deletion.
  2. Regular app review habits indicate proactive management.
  3. Lifestyle changes can significantly impact app relevance.
  4. New devices may render certain apps redundant.

Hypothetical answers:

  1. 128GB capacity, currently 85% full
  2. App review occurs quarterly
  3. Recent shift to remote work
  4. New tablet acquired last month

Impact on approach:

  • High storage usage suggests a more critical need for deletion
  • Quarterly reviews indicate a methodical approach to app management
  • Remote work shift may have changed app usage patterns
  • New tablet might have replaced some phone app functions

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