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Product Management Success Metrics Question: Evaluating safety features of Aurora's autonomous vehicles

Asked at Aurora

15 mins

how would you define the success of aurora's safety features in their self-driving vehicles?

Product Success Metrics Hard Member-only
Metric Definition Safety Analysis Stakeholder Management Automotive Technology Transportation
Product Metrics Autonomous Vehicles Technology Evaluation Safety Analysis Aurora

Introduction

Defining the success of Aurora's safety features in their self-driving vehicles is crucial for evaluating the effectiveness and reliability of their autonomous technology. To approach this product success metric problem effectively, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy, and strategic initiatives.

Step 1

Product Context

Aurora's self-driving technology, specifically its safety features, is a complex system designed to enable vehicles to operate autonomously while prioritizing the safety of passengers, pedestrians, and other road users. Key stakeholders include:

  1. Passengers: Seeking safe, reliable transportation
  2. Aurora: Aiming to develop and commercialize autonomous technology
  3. Regulators: Ensuring public safety and establishing industry standards
  4. Other road users: Expecting safe interaction with autonomous vehicles
  5. Insurance companies: Assessing risk and liability

The user flow for Aurora's self-driving vehicles typically involves:

  1. Vehicle activation and route selection
  2. Autonomous driving with constant environment monitoring
  3. Handling of various traffic scenarios and potential hazards
  4. Safe arrival at the destination or handover to manual control if necessary

Aurora's safety features fit into the company's broader strategy of becoming a leader in autonomous vehicle technology, competing with companies like Waymo, Tesla, and Cruise. The product is currently in the late development/early commercialization stage, with ongoing testing and refinement.

Hardware considerations:

  • Sensor suite integration (LiDAR, cameras, radar)
  • Onboard computing power
  • Redundancy systems for critical components

Software considerations:

  • AI and machine learning algorithms for perception and decision-making
  • Over-the-air update capabilities
  • Integration with vehicle control systems

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