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Product Management Root Cause Analysis Question: Investigating reasons for Azure usage decline

How would you determine the reasons for a drop in Azure usage?

Data Analysis Problem Solving Strategic Thinking Cloud Computing Enterprise Software IT Services
Product Strategy Data Analysis Root Cause Analysis Cloud Computing Azure

Introduction

Analyzing the drop in Azure usage requires a systematic approach to identify, validate, and address the root cause while considering both immediate and long-term implications. We'll examine various factors that could contribute to this decline, from technical issues to user behavior changes, and develop a comprehensive plan to reverse the trend.

To tackle this issue, I'll follow a structured framework that covers issue identification, hypothesis generation, validation, and solution development. This approach will ensure we consider all potential factors and develop a robust strategy to address the usage drop.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.

Step 1

Clarifying Questions (3 minutes)

To better understand the context and scope of the Azure usage drop, I'd like to ask the following questions:

  • What specific Azure services are experiencing the most significant usage decline?

  • Over what time period has this drop been observed?

  • Are there any specific user segments or industries more affected than others?

  • Have there been any recent changes to Azure's pricing, features, or competitors' offerings?

  • Are there any known technical issues or outages that coincide with the usage drop?

  • Has there been any change in how usage is measured or reported?

Why these questions matter: Understanding which services are most affected helps focus our investigation. The time frame provides context for potential external factors. User segment information can reveal patterns or specific issues. Recent changes in pricing or features might explain shifts in usage. Technical issues could directly impact usage. Lastly, we need to ensure the measurement itself hasn't changed.

Hypothetical answers and their impact: If the drop is concentrated in compute services over the past quarter, we'd focus on those specific offerings and recent market changes. If enterprise customers are more affected, we'd investigate their unique needs and competitors' enterprise offerings. A recent price increase could explain a usage drop, prompting us to reassess our pricing strategy. Known technical issues would shift our focus to resolving those problems and improving reliability.

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