You are a PM and your product (B2B) has had low engagement for the past 3 months. How will you find the cause and what solution will you provide?

Introduction

Low engagement in a B2B product over a three-month period is a critical issue that demands immediate attention. As a seasoned product leader, I'll approach this problem systematically, focusing on identifying the root cause, validating hypotheses, and developing both short-term and long-term solutions. My analysis will consider various factors, including technical issues, user behavior changes, product modifications, and external influences.

Step 1

Clarifying Questions (3 minutes)

• What specific engagement metrics have declined?

• Are all user segments equally affected or are there variations?

• Have there been any recent product changes or updates?

• Has the competitive landscape changed in the past 3-6 months?

Why these questions matter: Understanding the specifics of the engagement decline helps focus our investigation and solution development. Hypothetical answers could reveal whether this is a widespread issue or limited to certain user groups or features, guiding our approach accordingly.