Introduction
Low engagement in a B2B product over a three-month period is a critical issue that demands immediate attention. As a seasoned product leader, I'll approach this problem systematically, focusing on identifying the root cause, validating hypotheses, and developing both short-term and long-term solutions. My analysis will consider various factors, including technical issues, user behavior changes, product modifications, and external influences.
Framework overview
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why these questions matter: Understanding the specifics of the engagement decline helps focus our investigation and solution development. Hypothetical answers could reveal whether this is a widespread issue or limited to certain user groups or features, guiding our approach accordingly.
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