Introduction
The recent 30% decrease in user engagement with Benevolent AI's AI-assisted literature review feature is a critical issue that demands immediate attention. This analysis will systematically identify, validate, and address the root cause while considering both short-term and long-term implications for the product and its users.
I'll approach this problem by first clarifying the context, then ruling out external factors before diving deep into the product itself. We'll break down the metric, gather relevant data, form hypotheses, and conduct a thorough root cause analysis. Finally, we'll develop a comprehensive plan to validate our findings and implement solutions.
Framework overview
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Understanding the specific changes can help pinpoint potential causes of the engagement drop. Expected answer: A list of feature modifications or system changes. Impact on approach: Different types of changes would lead us to investigate different aspects of the product.
Why it matters: This helps identify if the issue is universal or specific to certain user demographics. Expected answer: A breakdown of engagement decrease by user segment. Impact on approach: Targeted segments would require a more focused investigation and solution.
Why it matters: This could indicate if the core value proposition of the feature has been compromised. Expected answer: Recent user feedback trends or satisfaction scores. Impact on approach: Negative feedback would shift focus to improving AI algorithms and output quality.
Why it matters: External factors could be drawing users away from our product. Expected answer: Information on recent competitor activities or market shifts. Impact on approach: Strong competitive pressure might require a more aggressive product improvement strategy.
Subscribe to access the full answer
Monthly Plan
The perfect plan for PMs who are in the final leg of their interview preparation
$99 /month
- Access to 8,000+ PM Questions
- 10 AI resume reviews credits
- Access to company guides
- Basic email support
- Access to community Q&A
Yearly Plan
The ultimate plan for aspiring PMs, SPMs and those preparing for big-tech
$99 $33 /month
- Everything in monthly plan
- Priority queue for AI resume review
- Monthly/Weekly newsletters
- Access to premium features
- Priority response to requested question