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Product Management Feature Improvement Question: Enhancing Box Notes for competitive advantage in collaborative editing

Asked at Box

15 mins

What features could be added to Box Notes to better compete with other collaborative document editing tools?

Product Improvement Medium Member-only
Competitive Analysis Feature Prioritization User Segmentation Enterprise Software Cloud Storage Productivity Tools
Product Strategy Feature Improvement Collaboration Tools Enterprise Software Box

Introduction

To better compete with other collaborative document editing tools, we need to identify and implement key features for Box Notes. I'll approach this by understanding our users, analyzing pain points, generating solutions, and prioritizing improvements. Let's dive in.

Step 1

Clarifying Questions (5 mins)

  • Looking at the product context, I'm thinking Box Notes might be targeting knowledge workers in enterprise settings. Could you confirm our primary user base and their key use cases?

Why it matters: Determines the focus of our feature improvements Expected answer: Primarily enterprise users collaborating on business documents Impact on approach: Would prioritize features enhancing team collaboration and integration with enterprise systems

  • Considering user behavior, I'm curious about cross-platform usage. How do our users typically interact with Box Notes across different devices and operating systems?

Why it matters: Influences the need for platform-specific features or improvements Expected answer: Significant usage across desktop and mobile, with increasing demand for seamless transitions Impact on approach: Would focus on cross-platform consistency and syncing capabilities

  • Regarding our market position, where does Box Notes currently stand compared to major competitors like Google Docs or Microsoft Office?

Why it matters: Helps identify areas where we need to catch up or differentiate Expected answer: Strong in enterprise security, but lagging in real-time collaboration features Impact on approach: Would prioritize enhancing real-time collaboration while maintaining our security edge

  • Thinking about our product lifecycle, where is Box Notes currently, and what are our key metrics for success?

Why it matters: Determines if we focus on user acquisition, retention, or monetization Expected answer: Growth phase, focusing on increasing user engagement and document creation Impact on approach: Would prioritize features that drive daily active usage and content creation

Tip

At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.

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