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Product Management Design Question: Antiques marketplace with AI authentication and expert pricing

Build a product to buy and sell antiques.

Product Design Hard Member-only
Market Analysis User Segmentation Feature Prioritization E-commerce Luxury Goods Collectibles
Marketplace Product Design Antiques Authentication Pricing

Introduction

To build a product for buying and selling antiques, we need to create a platform that connects collectors, dealers, and enthusiasts in a seamless and trustworthy marketplace. This challenge involves addressing unique aspects of the antiques market, such as authentication, valuation, and logistics for fragile items. I'll outline my approach to designing this product, focusing on user needs, market opportunities, and key features.

Tip

Does this sound good? Shall I proceed with the clarification questions?

Clarify Questions (3 minutes)

  • Is this a company-specific product, or should I approach it as a generic solution?

  • Why it matters: This affects our resources, existing user base, and potential integrations.
  • Hypothetical answer: Let's assume it's a generic product for a well-funded startup.
  • Impact: We'll need to focus on rapid market entry and differentiation.
  • What's our time frame for launching an MVP?

  • Why it matters: Influences feature prioritization and development approach.
  • Hypothetical answer: Aim for a basic MVP in 6 months, with key features in 12 months.
  • Impact: We'll need to prioritize core functionalities and plan for iterative releases.
  • Are there any geographical limitations or focus areas for this product?

  • Why it matters: Affects market size, shipping logistics, and regulatory considerations.
  • Hypothetical answer: Initially targeting the US market, with plans to expand globally.
  • Impact: We'll need to design for US regulations and shipping infrastructure first.
  • Do we have any existing partnerships or data sources in the antiques industry?

  • Why it matters: Could provide a competitive advantage or inform our product strategy.
  • Hypothetical answer: No existing partnerships, but potential to collaborate with auction houses.
  • Impact: We'll need to build our database and authentication processes from scratch.

Propose the Goal

Given our startup status and the focus on the antiques market, I believe our goal should be to create a trusted, user-friendly platform that democratizes access to buying and selling antiques, with a focus on authentication and fair pricing. Does this align with your vision?

Define the Scope

For this product design challenge, let's focus on creating a mobile-first platform that allows users to buy, sell, and get valuations for antiques. We'll prioritize features that address trust and authenticity concerns, as these are crucial in the antiques market.

Based on our discussion, I'll assume the following for the rest of the solution:

  1. We're a well-funded startup targeting the US market initially.
  2. We aim to launch an MVP in 6 months with core features.
  3. We don't have existing partnerships but are open to collaborations.
  4. Our primary focus is on building trust and accessibility in the antiques market.

Tip

I'll take a moment to organize my thoughts before moving on to the next step.

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