Is it better for Canva to focus on mobile app improvements or enhance desktop functionality for professional users?

Introduction

The trade-off between focusing on mobile app improvements or enhancing desktop functionality for professional users is a critical decision for Canva's product strategy. This scenario involves balancing the needs of different user segments and platforms, potentially impacting Canva's market position and long-term growth. I'll analyze this trade-off by examining user needs, market trends, and potential business impacts to provide a strategic recommendation.

Step 1

Clarifying Questions (3 minutes)

• What's the current split of our user base between mobile and desktop?

Why it matters: Understanding user distribution helps prioritize efforts. Hypothetical answer: 60% mobile, 40% desktop. Impact: If mobile dominates, it might lean our decision towards app improvements.

• What's the revenue contribution from professional users vs. casual users?

Why it matters: Aligns product strategy with revenue drivers. Hypothetical answer: Professional users contribute 70% of revenue. Impact: High revenue from professionals might prioritize desktop enhancements.

• What are our key competitors focusing on in terms of platform development?

Why it matters: Helps identify market gaps and opportunities. Hypothetical answer: Competitors are heavily investing in mobile experiences. Impact: Might suggest an opportunity to differentiate through desktop focus.

• What's our current Net Promoter Score (NPS) for mobile app vs. desktop?

Why it matters: Indicates user satisfaction and areas for improvement. Hypothetical answer: Mobile NPS is 35, desktop NPS is 45. Impact: Lower mobile NPS might suggest prioritizing app improvements.

• Do we have any upcoming strategic partnerships that could influence this decision?

Why it matters: Aligns product development with broader business strategy. Hypothetical answer: Potential partnership with a major creative software suite. Impact: Partnership might favor enhancing desktop functionality for integration.