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Product Management Metrics Question: Evaluating blockchain platform success in African agriculture

what metrics would you use to evaluate cellulant's agrikore blockchain-based platform?

Product Success Metrics Hard Member-only
Metric Selection Blockchain Understanding Agricultural Market Analysis Agriculture Fintech Blockchain
Product Metrics Blockchain AgTech Financial Inclusion Africa

Introduction

Evaluating Cellulant's Agrikore blockchain-based platform requires a comprehensive approach to product success metrics. To address this challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Framework Overview

I'll follow a simple success metrics framework covering product context, success metrics hierarchy.

Step 1

Product Context

Agrikore is a blockchain-based platform developed by Cellulant to revolutionize the agricultural value chain in Africa. It aims to connect farmers, suppliers, and buyers in a transparent, efficient ecosystem.

Key stakeholders include:

  1. Farmers: Seeking fair prices and reliable market access
  2. Buyers: Looking for quality produce and streamlined procurement
  3. Input suppliers: Aiming to expand their customer base
  4. Government agencies: Interested in agricultural sector growth and food security
  5. Cellulant: Focused on platform adoption and revenue generation

User flow:

  1. Farmers list their produce on the platform
  2. Buyers browse listings and place orders
  3. Smart contracts facilitate secure transactions
  4. Input suppliers offer products to farmers based on their needs
  5. Government agencies access aggregated data for policy-making

Agrikore fits into Cellulant's broader strategy of digitizing payments and commerce across Africa. It leverages blockchain technology to address longstanding inefficiencies in the agricultural sector.

Compared to traditional agricultural marketplaces, Agrikore offers enhanced transparency and traceability through its blockchain foundation. However, it faces competition from other emerging agtech platforms in Africa.

Product Lifecycle Stage: Agrikore is in the growth stage, having moved beyond initial launch and now focusing on expanding its user base and transaction volume across multiple African countries.

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