Introduction
The recent 5% drop in Visa card authorization success rate for Checkout.com's Payment Links product is a critical issue that demands immediate attention. This decline not only impacts revenue but also affects user trust and satisfaction. I'll approach this problem systematically, focusing on identifying the root cause, validating hypotheses, and developing both short-term fixes and long-term solutions.
Framework overview
This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development.
Step 1
Clarifying Questions (3 minutes)
Why it matters: Recent changes often correlate with performance shifts. Expected answer: Yes, there was a minor update to the payment processing system. Impact on approach: If confirmed, I'd focus on that update as a primary area of investigation.
Why it matters: Localized issues may point to different root causes than global ones. Expected answer: The drop is more pronounced in certain regions. Impact on approach: I'd prioritize investigating region-specific factors if this is the case.
Why it matters: Understanding normal variance helps determine if this is an anomaly or part of a trend. Expected answer: Typical fluctuations are within 1-2%. Impact on approach: A 5% drop being significantly outside the norm would reinforce the urgency of the investigation.
Why it matters: External partner changes can significantly impact our metrics. Expected answer: No recent communications from Visa. Impact on approach: If there were changes, I'd include Visa-specific factors in my analysis; if not, I'd focus more on internal factors.
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