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Product Management Improvement Question: Enhancing Coursera's peer review process for better engagement and value

How can we enhance the peer review process in Coursera's assignments to make it more engaging and valuable?

Product Improvement Medium Member-only
User Experience Design Feature Prioritization Metrics Analysis EdTech Online Learning Higher Education
User Engagement Product Improvement EdTech Peer Review Coursera

Introduction

Enhancing the peer review process in Coursera's assignments to make it more engaging and valuable is a critical challenge that directly impacts the quality of education and user satisfaction on the platform. As we explore this improvement opportunity, we'll need to consider the perspectives of various stakeholders, including students, instructors, and course creators. I'll approach this problem systematically, starting with clarifying questions to ensure we have a comprehensive understanding of the current situation and goals.

Step 1

Clarifying Questions

  • Looking at the product context, I'm thinking about the current state of peer reviews on Coursera. Could you provide more information on the existing peer review process, including its key features and how it's currently integrated into the course structure?

Why it matters: Understanding the current process helps identify specific areas for improvement. Expected answer: Brief overview of the current peer review system, including submission, review criteria, and feedback mechanisms. Impact on approach: Would help focus on enhancing existing features vs. introducing entirely new elements.

  • Considering user behavior, I'm curious about the engagement levels with the current peer review system. What percentage of students actively participate in peer reviews, and how does this compare to overall course completion rates?

Why it matters: Helps gauge the current effectiveness and adoption of the peer review process. Expected answer: Participation rates around 60-70% for peer reviews, compared to 80-85% course completion rates. Impact on approach: Lower participation rates would suggest focusing on increasing engagement and incentives.

  • Thinking about pain points and market position, how does Coursera's peer review system compare to competitors in terms of user satisfaction and perceived value?

Why it matters: Identifies areas where Coursera can differentiate and improve relative to the market. Expected answer: Coursera's system is on par with competitors but lacks some advanced features like real-time collaboration. Impact on approach: Would guide whether to focus on catching up with competitors or innovating beyond current market offerings.

  • Considering company alignment, what are the key metrics Coursera is looking to improve through enhancing the peer review process? Are we primarily focused on user satisfaction, learning outcomes, or platform engagement?

Why it matters: Ensures our solution aligns with Coursera's strategic goals. Expected answer: Primary focus on improving learning outcomes and increasing overall platform engagement. Impact on approach: Would help prioritize features that directly contribute to these specific metrics.

Tip

At this point, you can ask interviewer to take a 1-minute break to organize your thoughts before diving into the next step.

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