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Product Management Design Question: Sketch of mobile app connecting new city residents with local doctors

Asked at Amazon

15 mins

How do you design an app for people who just moved to a new city and are looking for doctors?

Product Design Medium Member-only
User Research Feature Prioritization Product Strategy Healthcare Technology Relocation Services
User Experience Product Design Mobile Apps Healthcare Tech Relocation Services

Introduction

Designing an app for people who've just moved to a new city and are looking for doctors is an intriguing challenge that addresses a real need in today's mobile society. This scenario touches on healthcare accessibility, user experience in unfamiliar environments, and the intersection of technology with personal well-being. I'll approach this by first clarifying the problem, then analyzing the market and user needs, before proposing and evaluating solutions.

Tip

Does this approach sound good to you? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarify Questions (3 minutes)

  • Is this app intended for a specific healthcare company or a standalone product?

  • Why it matters: This impacts the scope and potential integrations.
  • Hypothetical answer: Let's assume it's a standalone product.
  • Impact: We'll need to consider partnerships and data sources.
  • What's our target market size and geographic focus?

  • Why it matters: Influences feature prioritization and scalability.
  • Hypothetical answer: Initially targeting major U.S. cities.
  • Impact: We'll focus on U.S. healthcare systems and regulations.
  • Are there any specific time or budget constraints for the initial launch?

  • Why it matters: Affects the scope of features we can realistically include.
  • Hypothetical answer: Aiming for an MVP within 6 months.
  • Impact: We'll need to prioritize core features rigorously.
  • Do we have any existing user research or data on people moving to new cities?

  • Why it matters: Could provide valuable insights into user needs.
  • Hypothetical answer: We have some general relocation statistics.
  • Impact: We'll need to conduct more specific user research.

Propose the Goal

Given that we're creating a standalone product, I believe our goal should be to create an app that simplifies the process of finding and connecting with trusted healthcare providers for people who have recently relocated. Does this align with your vision?

Define the Scope

For this product design challenge, let's focus on creating an MVP that helps users find primary care physicians and specialists in their new city. We'll assume we're targeting young professionals aged 25-40 who are moving to major U.S. cities for work opportunities.

Based on these assumptions, let's proceed with the solution.

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