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Product Management Design Question: Conceptual image of a mobile app connecting patients with doctors

Asked at Meta

15 mins

Design an application launching in the US marketplace that enables patients to find doctors.

Product Design Medium Member-only
Product Design User Segmentation Problem Prioritization Healthcare Technology Digital Health
User Experience Product Design Healthcare Tech Doctor Discovery Patient Engagement

Designing an application to enable patients to find doctors in the US marketplace is a complex but crucial task. Let's dive into this product design challenge.

Introduction

We're tasked with creating an app that connects patients with doctors in the US. This involves considering the healthcare landscape, user needs, and technological capabilities. I'll outline my approach to designing this product, focusing on user-centric solutions and measurable outcomes.

Tip

Does this sound good? I'd like to confirm if this aligns with your expectations before we proceed.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or are we approaching this as a new startup venture?

Why it matters: This helps frame the solution within existing constraints or as a blank slate. Expected answer: Let's assume it's a new startup. Impact on approach: We'll need to consider funding, market entry strategies, and building everything from scratch.

  • Given the complexity of the US healthcare system, I'm wondering about the scope of doctor types we're including. Are we focusing on primary care physicians, specialists, or a comprehensive range?

Why it matters: This affects the database structure and user interface complexity. Expected answer: Let's start with primary care and expand later. Impact on approach: We'll design for scalability but focus initial features on primary care connections.

  • Considering the sensitive nature of healthcare data, I'm curious about any specific regulatory constraints we need to address upfront. Are there particular HIPAA considerations or other compliance issues we should be aware of?

Why it matters: This impacts data handling, storage, and user privacy features. Expected answer: Yes, HIPAA compliance is crucial. Impact on approach: We'll need to build robust security and privacy features from the ground up.

Propose the Goal

Given that we're a startup in the healthcare space, I believe our goal should be to create a user-friendly, HIPAA-compliant application that efficiently connects patients with primary care physicians, with the potential to scale to other specialties. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on the core feature of matching patients with doctors based on location, availability, and perhaps insurance compatibility?

Based on the answers, I'll assume we're building a startup product focusing initially on connecting patients with primary care physicians, with HIPAA compliance as a key requirement.

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