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Product Management Design Question: Sketch of a website interface for monthly rental units with AI-powered features

Design a website for monthly rental units.

Product Design Medium Member-only
User Segmentation Problem Prioritization Solution Ideation Real Estate Technology Hospitality
User Experience Product Design Rental Market Digital Platforms PropTech

Introduction

Designing a website for monthly rental units is a complex task that requires careful consideration of user needs, market trends, and technological capabilities. I'll approach this challenge by first clarifying the scope, then analyzing the market and user segments, identifying pain points, proposing solutions, and finally defining success metrics.

Tip

Does this approach sound good? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarify Questions (3 minutes)

  • Is this a company-specific product, or should I approach it as a generic solution?

  • Why it matters: This impacts the resources available and potential integration with existing products.
  • Hypothetical answer: Let's assume it's a generic solution for a mid-sized tech company.
  • Impact: We'll need to consider scalability and potential partnerships.
  • What's our target market? Are we focusing on a specific geographic area or going global?

  • Why it matters: This affects language support, legal considerations, and cultural nuances.
  • Hypothetical answer: Let's focus on the U.S. market initially, with plans to expand globally.
  • Impact: We'll prioritize U.S. rental regulations and payment systems in our initial design.
  • Are we targeting a specific type of rental unit (e.g., apartments, houses, vacation rentals)?

  • Why it matters: Different types of rentals have unique features and user needs.
  • Hypothetical answer: Let's focus on long-term apartment rentals.
  • Impact: We'll tailor our features to the needs of tenants seeking year-long leases.
  • Do we have any existing user research or data on the rental market?

  • Why it matters: This could inform our initial design decisions and user segmentation.
  • Hypothetical answer: We have some basic market research but no specific user studies.
  • Impact: We'll need to conduct user research early in our process.

Propose the Goal

Given our focus on long-term apartment rentals in the U.S. market, I believe our goal should be to create a user-friendly website that simplifies the process of finding and securing monthly apartment rentals, benefiting both tenants and landlords. Does this align with your vision?

Define the Scope

For this product design challenge, let's focus on creating a minimum viable product (MVP) that addresses the core needs of apartment seekers and landlords in major U.S. cities. We'll assume a development timeline of 6 months and a team of 10 engineers.

Based on these assumptions, let's move forward with our solution.

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