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Pricing
Product Management Design Question: Sketch of a smartphone with offline city map and navigation icons

Design an app for touring a city in an offline mode.

Product Design Medium Member-only
User-Centric Design Feature Prioritization Problem-Solving Travel Tourism Technology
User Experience Product Design Offline Functionality Travel Apps Mobile Development

Introduction

Designing an app for touring a city in offline mode presents an exciting opportunity to enhance the travel experience for users who may have limited or no internet connectivity. This challenge requires us to consider various aspects such as offline map functionality, content caching, and user-friendly navigation. I'll approach this design problem by first clarifying our objectives, analyzing user segments, identifying pain points, and then proposing innovative solutions.

Tip

Does this approach sound good? I'd be happy to adjust my focus if you have any specific areas you'd like me to emphasize.

Step 1

Clarify Questions (3 minutes)

  • Is this a product for a specific company, or should I approach it as a generic solution?

  • Why this matters: The company's existing resources and brand positioning could significantly influence our design approach.
  • Hypothetical answer: Let's assume it's a generic product for a mid-sized tech company.
  • Impact: We'll need to consider a broader market and potentially more diverse user base.
  • What are the time and resource constraints for developing this product?

  • Why this matters: This helps us prioritize features and set realistic goals.
  • Hypothetical answer: We have 6 months and a team of 10 developers.
  • Impact: We'll focus on core offline functionality first, with plans for future enhancements.
  • Are there any insights from previous user research or data we should consider?

  • Why this matters: Existing data could guide our initial design decisions.
  • Hypothetical answer: We have survey data suggesting 70% of travelers face connectivity issues abroad.
  • Impact: We'll prioritize robust offline functionality and easy-to-use interface.

Propose the Goal

Given our focus on creating a city touring app with offline capabilities, I believe our goal should be to develop an intuitive, reliable app that enhances the travel experience by providing comprehensive city information and navigation without requiring an internet connection. Does this align with your vision?

Define the Scope

For this product design challenge, I suggest we focus on creating a minimum viable product (MVP) that includes offline maps, key points of interest, and basic navigation features. We'll assume the app will initially target English-speaking tourists visiting major international cities.

Based on these assumptions, let's proceed with our product design solution.

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