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Product Management Design Question: Sketch of mobile app interface with pet profiles and social features

Asked at Meta

15 mins

How would you design an app for pet owners/lovers? The app is to be a social platform where the users can connect and share their experiences, etc.

Product Design Medium Member-only
User Segmentation Feature Prioritization Product Strategy Pet Care Social Media Mobile Apps
Social Media User Experience Community Building Product Design Pet Industry

Introduction

Designing a social platform app for pet owners and lovers presents an exciting opportunity to create a vibrant community centered around our furry friends. I'll approach this challenge by first clarifying our objectives, then diving into user segments, pain points, and potential solutions. My goal is to create a product that not only connects pet enthusiasts but also enhances their daily lives and relationships with their pets.

Tip

Does this approach sound good to you? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be a new product initiative rather than an extension of an existing app. Is that correct?

Why it matters: Helps determine if we're building from scratch or integrating with existing systems. Expected answer: Yes, it's a new product. Impact on approach: We'll have more flexibility in design but need to consider user acquisition strategies.

  • I'm assuming we're targeting a global market, but are there any specific regions or countries we should prioritize initially?

Why it matters: Influences localization needs and initial marketing strategies. Expected answer: Focus on North America and Europe to start. Impact on approach: We'll tailor features and content to these markets initially.

  • Are there any specific monetization goals or business models we should consider in the design?

Why it matters: Shapes feature prioritization and user experience design. Expected answer: Freemium model with premium features. Impact on approach: We'll need to balance free community features with valuable paid offerings.

Propose the Goal

Given the focus on creating a social platform for pet owners, I believe our primary goal should be to create a highly engaged community that enhances the pet ownership experience through shared knowledge and connections. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on the core social networking features, or should we also consider integrating practical tools for pet care management?

Based on the answers, I'll assume we're building a new global product with a focus on North America and Europe, using a freemium model, and concentrating on core social features with the potential to add pet care tools later.

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