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Product Management Design Question: Smartphone interface with tactile and audio features for visually impaired users

Asked at Apple

15 mins

Design a phone for someone who is visually impaired.

Product Design Hard Member-only
User-Centered Design Problem-Solving Accessibility Considerations Technology Healthcare Telecommunications
User Experience Assistive Technology Product Innovation Accessibility Design Inclusive Design

Introduction

Designing a phone for someone who is visually impaired presents a unique challenge that requires careful consideration of accessibility, usability, and inclusivity. I'll approach this problem by first clarifying our objectives, then analyzing user needs, exploring potential solutions, and finally proposing a comprehensive design strategy.

Tip

Does this approach sound good to you? I'd be happy to adjust my focus if you have any specific areas you'd like me to emphasize.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product line. Is that the case, or are we approaching this as a standalone product?

Why it matters: This helps frame the solution within existing company constraints or as a new market entry. Expected answer: It's a new product for an established tech company. Impact on approach: We'll need to consider how this fits into the company's broader product ecosystem and brand identity.

  • Given the specialized nature of this product, I'm assuming we have access to existing research on visually impaired users and their phone usage patterns. Is this correct?

Why it matters: This determines whether we need to allocate resources for primary research or can build on existing data. Expected answer: We have some research, but it's not comprehensive. Impact on approach: We'll need to supplement existing data with targeted user research to fill knowledge gaps.

  • Are there any specific time or budget constraints we should be aware of for this project?

Why it matters: This helps set realistic expectations for the scope and complexity of our solution. Expected answer: We have a 12-month timeline and a moderate budget. Impact on approach: We'll need to prioritize features and potentially plan for a phased rollout.

Propose the Goal

Given our company's focus on innovative, user-centric technology, I believe our goal should be to create a phone that not only accommodates but truly empowers visually impaired users, enhancing their daily lives through intuitive, accessible design. Does this align with your vision for the project?

Define the Scope

For this product design challenge, should we focus on creating a fully custom hardware solution, or should we prioritize developing a specialized software layer that can be applied to existing smartphone hardware?

Based on your answers, I'll assume we're developing a new product for an established tech company, with a focus on both hardware and software innovations, aiming for a market-ready solution within 12 months.

Tip

Before we dive deeper, do you have any additional context or constraints you'd like me to consider?

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