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Product Management Design Question: Conceptualizing an educational product for children aged 6-12

Asked at Apple

12 mins

Design a product for kids.

Product Design Medium Member-only
User Segmentation Problem Solving Feature Prioritization Education Technology Mobile Apps Children's Products
User Experience Product Design Edtech Child Development Gamification

Introduction

Designing a product for kids is an exciting challenge that requires careful consideration of their unique needs, safety concerns, and developmental stages. I'll approach this task by first clarifying the specifics of the product, then analyzing the market and user segments, identifying pain points, and finally proposing and evaluating solutions. Let's dive in.

Tip

Does this approach sound good? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarify Questions (3 minutes)

  • Is this product for a specific company, or should I consider it as a generic product design challenge?

  • What age range are we targeting within the "kids" category?

  • Are there any specific constraints or focus areas we should consider (e.g., education, entertainment, health)?

  • Do we have any existing user research or data about kids' product preferences or parent concerns?

Why these questions matter:

  • Company context helps align the product with existing strategies and resources.
  • Age range significantly impacts design choices and features.
  • Focus areas narrow down the product's purpose and potential features.
  • Existing data can provide valuable insights to guide our design process.

Hypothetical answers:

  • Let's assume this is a generic product design challenge for a mid-sized tech company.
  • We'll focus on kids aged 6-12 years old.
  • The product should have an educational component but also be entertaining.
  • We don't have specific user research, but we can use publicly available data on kids' tech usage.

Impact on solution approach: Based on these assumptions, we'll design an educational yet entertaining product for elementary and middle school-aged children. We'll need to balance learning outcomes with engaging features and ensure the product is age-appropriate and safe.

Propose the Goal

Given our focus on education and entertainment for kids aged 6-12, I believe our goal should be to create a product that enhances learning through interactive and engaging experiences, fostering both educational growth and creativity. Does this align with your vision for the product?

Define the Scope

For this product design challenge, let's focus on developing a mobile application that combines educational content with game-like elements. We'll assume the following:

  1. The product will be available on both iOS and Android platforms.
  2. We have a development timeline of 6-8 months.
  3. The initial release will target English-speaking markets.
  4. We'll prioritize subjects like math, science, and language arts.

Tip

I'll take a moment to organize my thoughts before moving on to the next step.

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