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Product Management Design Question: Conceptualize a health improvement product for time-constrained users

Asked at Apple

15 mins

Design a product that helps people become healthier.

Product Design Medium Member-only
User Research Problem Solving Product Strategy Health and Wellness Technology Consumer Electronics
Feature Prioritization Product Design Health Tech User Segmentation Pain Point Analysis

Introduction

Designing a product that helps people become healthier is a significant challenge and opportunity in today's health-conscious world. I'll approach this by first understanding the context, identifying key user segments and their pain points, and then proposing innovative solutions that address these needs effectively.

Tip

Does this approach sound good? I'd be happy to adjust based on your feedback.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or are we considering a new standalone product?

Why it matters: This helps frame the solution within existing constraints or as a new venture. Expected answer: It's a new standalone product. Impact on approach: We'll have more flexibility in design but need to consider market entry strategies.

  • Given the broad nature of health, I'm wondering if we should focus on a specific aspect like physical fitness, nutrition, or mental wellbeing. Do you have a particular area in mind?

Why it matters: Narrows the scope and allows for more targeted solutions. Expected answer: Let's focus on overall physical health. Impact on approach: We'll design a product that addresses multiple aspects of physical health.

  • I'm curious about the target market. Are we looking at a global audience, or should we focus on a specific region or demographic?

Why it matters: Influences product features, marketing strategies, and regulatory considerations. Expected answer: Focus on the U.S. market initially. Impact on approach: We'll tailor our solution to U.S. health trends and regulations.

Propose the Goal

Given the focus on overall physical health for a U.S. audience, I believe our goal should be to create a product that empowers users to improve their physical health through personalized, actionable insights and habit formation. Does this align with your vision?

Define the Scope

Based on our discussion, I suggest we focus on developing a mobile app that integrates various aspects of physical health, including activity tracking, nutrition guidance, and sleep monitoring. Is this an appropriate scope for our product design challenge?

Assumptions:

  1. We're creating a new, standalone product for the U.S. market.
  2. The product will focus on overall physical health.
  3. We'll develop a mobile app as the primary platform.
  4. The target audience is health-conscious adults in the U.S.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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