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Product Management Design Question: Sketch of doctor and patient connected by digital interface

Asked at Meta

15 mins

Design a tele-consultation feature for doctors.

Product Design Medium Member-only
User Research Feature Prioritization Solution Design Healthcare Technology Telecommunications
User Experience Product Design Workflow Optimization Healthcare Technology Telemedicine

Introduction

Designing a tele-consultation feature for doctors is a timely and critical challenge in today's healthcare landscape. This feature has the potential to revolutionize how medical professionals interact with patients, especially in an era where remote healthcare solutions are increasingly in demand. I'll approach this design problem by first clarifying our objectives, then analyzing user segments and pain points, before proposing and prioritizing solutions. Let's dive in.

Tip

Does this approach sound good to you? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Is that the case, or should we approach this as a standalone solution?

Why it matters: This helps frame the solution within existing constraints or as a new venture. Expected answer: It's for an existing healthcare technology company. Impact on approach: We'd leverage existing company resources and align with the current product suite.

  • Given the complexity of healthcare systems, I'm assuming we're designing for a mature company with established resources. Is this correct, or should we consider a startup context?

Why it matters: This influences the scale and scope of our solution. Expected answer: It's for a mature company with significant resources. Impact on approach: We can consider more comprehensive, integrated solutions.

  • Regarding time and resource constraints, are we looking at a near-term implementation (6-12 months) or a longer-term strategic initiative?

Why it matters: This affects the complexity and ambition of our proposed solution. Expected answer: We're aiming for implementation within the next 12 months. Impact on approach: We'll focus on solutions that can be realistically implemented in that timeframe.

  • I'm curious about existing user research. Do we have access to data on doctor preferences and pain points with current tele-consultation solutions?

Why it matters: This informs our understanding of user needs and market gaps. Expected answer: We have some preliminary data, but it's not comprehensive. Impact on approach: We'll use available data but also propose additional research where needed.

Propose the Goal

Given our focus on improving healthcare accessibility and efficiency, I believe our goal should be to design a tele-consultation feature that enhances doctor-patient interactions, improves diagnostic accuracy, and integrates seamlessly with existing healthcare workflows. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus specifically on video consultation features, or should we consider a broader range of tele-health tools including messaging and remote monitoring?

Based on your answers, I'll assume we're designing a video-centric tele-consultation feature for an established healthcare technology company, aiming for implementation within 12 months, with a focus on improving doctor-patient interactions and workflow integration.

Tip

I'll take a moment to organize my thoughts before moving on to the next step.

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