what metrics would you use to evaluate didi's carpooling feature?

Introduction

To approach this carpooling feature metrics problem effectively, I will follow a simple product success metric framework. I'll cover core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

DiDi's carpooling feature, also known as Hitch, allows passengers traveling in the same direction to share rides and split costs. This service aims to reduce traffic congestion, lower transportation costs for users, and increase driver earnings.

Key stakeholders include:

1. Passengers: Seeking affordable, convenient transportation
2. Drivers: Looking to maximize earnings and vehicle utilization
3. DiDi: Aiming to expand market share and improve platform efficiency
4. Local governments: Interested in reducing traffic and emissions

User flow:

1. Passenger requests a ride, specifying destination and willingness to share
2. DiDi's algorithm matches the passenger with other riders and an available driver
3. Driver picks up multiple passengers along an optimized route
4. Passengers split the fare based on distance traveled

The carpooling feature aligns with DiDi's broader strategy of offering diverse mobility solutions and optimizing resource utilization. It competes with similar services from Uber (UberPool) and Lyft (Shared rides), but DiDi's extensive presence in China gives it a significant advantage in terms of user base and data.

Product Lifecycle Stage: Growth - The carpooling feature has moved past its initial launch and is now focused on expanding its user base and improving operational efficiency.