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Product Management Design Question: Digital vaccination passport balancing security, privacy, and user experience

Asked at Meta

15 mins

Design a digital vaccination passport.

Product Design Hard Member-only
User Segmentation Problem Prioritization Solution Design Healthcare Travel Technology
User Experience Data Privacy Product Design Health Tech Travel

Introduction

Designing a digital vaccination passport is a critical task in our current global health landscape. This product will need to balance security, privacy, and ease of use while meeting the needs of various stakeholders. I'll approach this challenge by first clarifying our objectives, then analyzing user segments and pain points before proposing and prioritizing solutions. Let's dive in.

Tip

Does this approach sound good? I'd like to confirm before we proceed.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be for a specific company's existing product. Would you say that's the case?

Why it matters: Helps frame solution within company constraints Expected answer: No, it's a general product design challenge Impact on approach: Will focus on creating a standalone solution that could be adopted by various entities

  • Given the global nature of vaccination passports, I'm assuming we're looking at a large-scale solution. Are we considering this for a major tech company or a startup?

Why it matters: Influences available resources and scale of implementation Expected answer: Major tech company Impact on approach: Will leverage extensive resources and consider global scalability

  • Considering the urgency of vaccination passports in the current climate, are we working with any specific time constraints for development and rollout?

Why it matters: Affects prioritization of features and implementation strategy Expected answer: Aiming for initial rollout within 6 months Impact on approach: Will focus on core features first, with a phased approach for additional functionality

  • Have we conducted any preliminary user research or do we have access to data on vaccination passport usage and preferences?

Why it matters: Informs our understanding of user needs and pain points Expected answer: Limited data available from pilot programs Impact on approach: Will need to incorporate user research into our development process

Propose the Goal

Given the global health focus, I believe our goal is to create a secure, user-friendly digital vaccination passport that facilitates safe travel and access to public spaces while protecting user privacy. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on international travel use cases, or should we also consider domestic applications like access to public events?

Based on your answers, I'll assume we're designing a standalone digital vaccination passport for a major tech company, aiming for initial rollout within 6 months, focusing on both international travel and domestic applications.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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