You are a PM for an e-commerce company. Due to some mistakes, the data team lost all key metrics. What are the metrics you will track as PM?

Introduction

Addressing the loss of key metrics for an e-commerce company requires a comprehensive approach to product success metrics. As a product manager in this situation, I'll follow a structured framework that covers core metrics, supporting indicators, and risk factors while considering all key stakeholders. This approach will help us rebuild our data infrastructure and ensure we're tracking the most critical metrics for our e-commerce platform's success.

Step 1

Product Context

Our e-commerce platform serves as a digital marketplace connecting buyers and sellers across various product categories. Key stakeholders include:

1. Customers: Seeking a wide product selection, competitive prices, and smooth shopping experience
2. Sellers: Looking for a large customer base and easy-to-use selling tools
3. Company: Aiming for revenue growth, market share expansion, and profitability

User flow typically involves:

1. Browse/search for products
2. View product details
3. Add to cart
4. Checkout and payment
5. Order tracking and delivery

Our platform competes with major players like Amazon and niche marketplaces. We differentiate through a curated selection and personalized shopping experience.

In terms of product lifecycle, our e-commerce platform is in the growth stage, focusing on user acquisition and expanding our product offerings.