How would you sell an employee training service to employers?

Introduction

Selling an employee training service to employers requires a strategic approach focused on demonstrating tangible value and return on investment. To effectively measure the success of such a product, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context (5 minutes)

Our employee training service is a comprehensive digital platform offering customizable learning modules, skill assessments, and progress tracking for businesses of all sizes. Key stakeholders include:

1. Employers (primary customers)
2. Employees (end-users)
3. HR/L&D departments
4. Content creators/instructors

The user flow typically involves:

1. Employer onboarding and customization
2. Employee account creation and skill assessment
3. Personalized learning path generation
4. Course completion and skill application
5. Progress tracking and reporting

This product aligns with our company's strategy to empower workforce development and increase productivity across industries. Compared to competitors, our platform offers more personalization and integration with existing HR systems.

In terms of product lifecycle, we're in the growth stage, focusing on expanding our customer base and enhancing features based on user feedback.