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Product Management Root Cause Analysis Question: Investigating sudden drop in event engagement metrics

Asked at Meta

12 mins

Events usage, specifically, the "Yes, I'm going" usage is down significantly in the past three days. What would you do?

Data Analysis Problem Solving User Experience Social Media Event Management Tech
Product Metrics A/B Testing Root Cause Analysis User Behavior Event Engagement

Introduction

The recent decline in "Yes, I'm going" usage for events over the past three days is a critical issue that demands immediate attention. As we analyze this product problem, I'll employ a systematic framework to identify, validate, and address the root cause while considering both short-term fixes and long-term implications for our events feature.

Framework overview

This analysis follows a structured approach covering issue identification, hypothesis generation, validation, and solution development to address the decline in event engagement.

Step 1

Clarifying Questions (3 minutes)

  • What's the typical daily volume of "Yes, I'm going" responses, and what percentage decrease are we seeing?

  • Are we observing any changes in other event-related metrics (e.g., event creation, views, or "Maybe" responses)?

  • Has there been any recent product update or change to the events feature?

  • Are we seeing this decline across all user segments or specific groups?

  • Have there been any reported technical issues or outages in the past week?

  • Are there any seasonal factors or major external events that could be influencing user behavior?

Why these questions matter: Understanding the scale of the problem, its context, and potential contributing factors is crucial for accurate analysis.

Hypothetical answers:

  • 50% decrease from an average of 100,000 daily "Yes" responses
  • Other metrics stable, slight increase in "Maybe" responses
  • Minor UI update to event cards 5 days ago
  • Decline observed across all user segments
  • No major technical issues reported
  • No significant seasonal or external factors identified

Impact on approach: These answers would focus our investigation on recent product changes and potential user experience issues rather than technical problems or external factors.

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