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Product Management Design Question: Facebook Dating feature conceptualization with user profiles and interest matching

Asked at Meta

15 mins

How would you design Facebook Dating?

Product Design Hard Member-only
Feature Design User Segmentation Prioritization Social Media Online Dating Technology
Social Media Dating Apps User Experience Facebook Product Design

Introduction

Designing Facebook Dating is an exciting challenge that combines social networking with matchmaking. As we explore this product design, we'll focus on creating a dating experience that leverages Facebook's vast user base and rich social data while addressing unique challenges in the online dating space.

Tip

Does this approach sound good? I'd be happy to adjust my focus if you have any specific areas you'd like me to emphasize.

Step 1

Clarify Questions (3 minutes)

  • Is this product specifically for Facebook, or should we consider it for a generic social media platform?

  • Why it matters: This affects our approach to user data and integration with existing features.
  • Hypothetical answer: Let's assume it's for Facebook specifically.
  • Impact: We can leverage Facebook's extensive user profiles and social graph.
  • Are there any specific privacy concerns or regulations we need to consider?

  • Why it matters: Dating apps handle sensitive personal information.
  • Hypothetical answer: We must comply with GDPR and other relevant data protection laws.
  • Impact: We'll need to design with privacy and consent at the forefront.
  • What's our target demographic for this dating feature?

  • Why it matters: Different age groups have varying dating preferences and behaviors.
  • Hypothetical answer: Let's focus on users aged 25-40 as our primary demographic.
  • Impact: This will influence our feature set and user experience design.
  • Are there any insights from Facebook's user data that suggest demand for this feature?

  • Why it matters: Understanding user interest helps validate the product need.
  • Hypothetical answer: Let's assume internal data shows high engagement with relationship-status changes and interest in dating-related content.
  • Impact: This validates the potential demand and helps us tailor features to user interests.

Propose the Goal

Given Facebook's focus on connecting people and building communities, I believe the goal of Facebook Dating should be to create meaningful romantic connections by leveraging users' existing social networks and shared interests. Does this align with your vision?

Define the Scope

For this product design challenge, let's focus on the core matching and communication features of Facebook Dating. We'll assume we're designing for mobile platforms initially, with the possibility of expanding to desktop later.

Based on these assumptions, let's proceed with designing Facebook Dating as an integrated feature within the main Facebook app, focusing on privacy-conscious matchmaking for users aged 25-40.

Tip

I'll take a moment to organize my thoughts before moving on to the next step.

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