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Monetizing Facebook Dating: A Strategic Pricing Approach
To monetize Facebook Dating, I would recommend a freemium model with tiered premium features, leveraging Facebook's existing user base and data. This approach balances user acquisition with revenue generation, offering a basic free service with paid upgrades for enhanced matching and communication features.
Introduction
Facebook Dating presents a unique opportunity to monetize within the existing Facebook ecosystem. The challenge lies in balancing user adoption with revenue generation, considering Facebook's vast user base and rich data assets. My approach will focus on creating a pricing strategy that aligns with Facebook's objectives of user engagement and monetization while maintaining a competitive edge in the online dating market.
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