If engagement is up for Facebook Events but the news feed is down, what recommendation would you give to fix it?

Introduction

The trade-off we're examining is between Facebook Events engagement and news feed performance. This scenario presents a complex challenge where one product feature is thriving while another core component is underperforming. I'll analyze this situation, propose hypotheses, and recommend a strategic approach to address this imbalance.

Step 1

Clarifying Questions (3 minutes)

• What specific metrics are we using to measure engagement for Facebook Events and news feed performance?

• Why: This helps define success criteria and areas of concern.
• Hypothetical answer: Events engagement is measured by RSVPs, shares, and comments, while news feed is measured by time spent, interactions, and scroll depth.
• Impact: Guides our focus on specific areas for improvement and measurement.

• Has there been any recent change to the Events feature or news feed algorithm?

• Why: Identifies potential causes for the current situation.
• Hypothetical answer: A recent update prioritized local events in users' feeds.
• Impact: Suggests a possible correlation between the algorithm change and current performance.

• What user segments are most affected by the news feed decline?

• Why: Helps target our efforts and understand the scope of the issue.
• Hypothetical answer: Younger users (18-24) show the most significant drop in news feed engagement.
• Impact: Allows us to tailor solutions to specific user groups.

• Are there any upcoming product launches or updates that could affect this situation?

• Why: Ensures our solution aligns with broader product strategy.
• Hypothetical answer: A redesigned news feed is planned for next quarter.
• Impact: May influence whether we make immediate changes or wait for the upcoming update.

• What's the current revenue split between Events and news feed advertising?

• Why: Understand the business impact of the current situation.
• Hypothetical answer: News feed accounts for 70% of ad revenue, Events for 10%.
• Impact: Highlights the urgency of addressing news feed performance.