Design a product in the fashion space for Facebook.

Introduction

Designing a product in the fashion space for Facebook presents an exciting opportunity to leverage the platform's massive user base and social connectivity features. We'll explore how to create a fashion-focused product that aligns with Facebook's core strengths while addressing unmet needs in the fashion industry. I'll outline my approach to this challenge, focusing on user needs, market trends, and potential solutions.

Step 1

Clarify Questions (3 minutes)

• Is this product specifically for Facebook, or should we consider it for the broader Meta ecosystem?

• Why it matters: This impacts the available features and integration possibilities.
• Hypothetical answer: Let's focus on Facebook specifically.
• Impact: We'll prioritize solutions that leverage Facebook's core features.

• Are there any specific areas within fashion we should focus on (e.g., personal styling, e-commerce, sustainability)?

• Why it matters: This helps narrow our scope and align with potential company priorities.
• Hypothetical answer: No specific focus area; we're open to exploring various opportunities.
• Impact: We'll need to consider multiple angles and prioritize based on potential impact.

• Do we have access to any user data or insights about fashion-related behaviors on Facebook?

• Why it matters: Existing data could inform our user segmentation and pain point analysis.
• Hypothetical answer: We have general engagement data but nothing fashion-specific.
• Impact: We'll need to make some assumptions and propose methods for gathering more specific data.

• Are there any time or resource constraints for this project?

• Why it matters: This affects the scope and complexity of our proposed solution.
• Hypothetical answer: Assume a 6-month timeline with a dedicated team.
• Impact: We'll focus on solutions that can show impact within this timeframe.

Propose the Goal

Given Facebook's focus on connecting people and sharing experiences, I believe our goal should be to create a fashion-centric product that enhances social connections through style and self-expression. Does this align with your vision?

Define the Scope

For this product design challenge, let's focus on creating a feature within Facebook that allows users to discover, share, and interact around fashion choices. We'll assume we're working with Facebook's existing infrastructure and user base, targeting primarily mobile users.

Based on these clarifications, I'll proceed with the following assumptions:

1. We're designing specifically for the Facebook platform.
2. We have a broad mandate within the fashion space.
3. We'll need to gather fashion-specific user data as part of our process.
4. We have a 6-month timeline to show initial impact.