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Product Management Design Question: Facebook food product leveraging social network for culinary experiences

Asked at Meta

15 mins

Design a product for food for Facebook.

Product Design Medium Member-only
Product Strategy User Segmentation Feature Prioritization Social Media Food & Beverage Technology
Social Media User Engagement Facebook Product Design Food Tech

Introduction

Designing a food product for Facebook presents an exciting opportunity to leverage the platform's massive user base and social connectivity features. We'll explore how to create a food-related product that enhances user experience, drives engagement, and potentially opens new revenue streams for Facebook. Let's dive into the key aspects of this challenge.

Tip

Does this approach sound good? I'd like to confirm before we proceed.

Step 1

Clarifying Questions (3 minutes)

  • Given Facebook's focus on social connectivity, I'm thinking this product should integrate seamlessly with existing features. Is that the right direction, or should we consider a standalone food app?

Why it matters: Determines the scope and integration level of our solution. Expected answer: Integration with existing Facebook features. Impact on approach: We'll focus on leveraging current Facebook infrastructure and user behaviors.

  • Considering Facebook's global reach, should we design for a specific market first, or aim for a global solution from the start?

Why it matters: Influences localization efforts and initial target audience. Expected answer: Start with a specific market, likely the US. Impact on approach: We'll tailor our initial solution to US food trends and user preferences.

  • Are there any existing food-related features or partnerships we should be aware of?

Why it matters: Helps avoid duplication and identifies potential integration points. Expected answer: Some restaurant recommendations and food delivery partnerships exist. Impact on approach: We'll look to enhance and expand upon these existing features.

Propose the Goal

Given Facebook's focus on connecting people and sharing experiences, I believe the goal is to create a food-centric product that enhances social connections and facilitates shared dining experiences, both virtually and in-person. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on features that enable users to discover, share, and experience food together through the Facebook platform?

Based on the answers, I'll assume we're designing an integrated food product for Facebook, focusing initially on the US market, that builds upon existing features to create more engaging, social food experiences.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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