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Product Management Design Question: Facebook app interface showcasing healthy living features and social connections

Asked at Meta

15 mins

Design a Facebook product to help people follow a healthy living lifestyle.

Product Design Medium Member-only
Feature Prioritization User Segmentation Metrics Definition Social Media Health and Wellness Technology
Social Media User Engagement Product Design Health Tech Behavior Change

Introduction

Designing a Facebook product to help people follow a healthy living lifestyle is an exciting challenge that aligns with the growing trend of health consciousness and digital wellness. I'll approach this by first clarifying our objectives, then analyzing user segments and pain points before proposing and prioritizing solutions. Let's dive in.

Tip

Does this approach sound good to you? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be a new feature within Facebook's existing ecosystem rather than a standalone product. Is that correct?

Why it matters: This helps frame the solution within Facebook's existing infrastructure and user base. Expected answer: Yes, it's intended to be integrated into the Facebook platform. Impact on approach: We'd leverage existing Facebook features and align with the current product suite.

  • Given Facebook's focus on community and connection, I assume we're looking at a social approach to healthy living rather than a purely individual tracking tool. Is this in line with your thinking?

Why it matters: This guides the core functionality and differentiates our solution from existing health apps. Expected answer: Yes, the social aspect is key. Impact on approach: We'd prioritize features that encourage sharing, support, and community building.

  • Are we working with any specific time or resource constraints for this project?

Why it matters: This helps scope the initial release and prioritize features. Expected answer: We have 6 months to launch an MVP. Impact on approach: We'd focus on core features for the initial release with a roadmap for future enhancements.

Propose the Goal

Given Facebook's focus on connecting people and building communities, I believe our goal is to create a feature that encourages and supports healthy lifestyle choices through social connections and community engagement. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on a specific aspect of healthy living, such as physical activity, nutrition, or mental wellness, or aim for a more holistic approach?

Based on your answers, I'll assume we're developing a holistic healthy living feature integrated into the Facebook platform, leveraging social connections, with an initial release planned in 6 months.

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