How would you increase the number of comments in Facebook groups?

Thank you for providing the context and instructions. I'll now address the question "How would you increase the number of comments in Facebook groups?" from the perspective of a seasoned VP of Product interviewing for a senior product leadership role.

Introduction

To increase the number of comments in Facebook groups, we need to focus on enhancing user engagement, improving the visibility and relevance of group content, and creating incentives for meaningful interactions. I'll outline a comprehensive strategy to achieve this goal, considering various aspects of the product and user behavior.

Step 1

Clarifying Questions (3 minutes)

• Based on the growth challenge described, I assume we're focusing specifically on Facebook's groups feature. Is that correct, or are we considering a broader scope within the Facebook ecosystem?

Why it matters: This helps us determine whether to focus solely on groups or consider cross-platform integrations. Expected answer: Yes, we're focusing on Facebook groups. Impact on approach: We'll concentrate on group-specific features and engagement tactics.

• Are we targeting a specific type of Facebook group (e.g., public, private, or secret), or are we aiming to increase comments across all group types?

Why it matters: Different group types may require tailored strategies to increase engagement. Expected answer: We're looking to increase comments across all group types. Impact on approach: We'll need to develop strategies that can be applied universally while considering the unique characteristics of each group type.

• Do we have any specific growth targets or timelines for increasing the number of comments?

Why it matters: This helps us set measurable goals and determine the aggressiveness of our growth strategies. Expected answer: We're aiming for a 30% increase in comments over the next six months. Impact on approach: We'll focus on both quick wins and longer-term strategies to meet this target.

• Are there any recent changes or trends in user behavior regarding group interactions that we should be aware of?

Why it matters: Understanding current user behavior helps us identify opportunities and potential barriers to increasing comments. Expected answer: There's been a shift towards more passive consumption of group content. Impact on approach: We'll need to focus on converting passive users into active commenters.