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Product Management Design Question: Facebook pet adoption feature integrating social connectivity with animal welfare

Asked at Meta

15 mins

Build a Facebook/Instagram feature for pet adoption.

Product Design Medium Member-only
Feature Design User Segmentation Prioritization Social Media Animal Welfare Technology
Social Media User Engagement Feature Development Product Design Pet Adoption

Introduction

Building a pet adoption feature for Facebook/Instagram presents an exciting opportunity to leverage social media's vast user base and engagement for a meaningful cause. This feature could revolutionize how people connect with adoptable pets, streamlining the adoption process and potentially saving countless animal lives. Let's dive into designing this feature, keeping in mind Facebook/Instagram's core strengths in social connectivity and visual content.

Tip

Does this approach align with your expectations? I'd be happy to adjust if needed.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this feature would be integrated into Facebook and Instagram's existing platforms. Is that correct?

Why it matters: Determines if we're leveraging existing infrastructure or building a standalone app. Expected answer: Yes, integrated into existing platforms. Impact on approach: We'll focus on seamless integration with current features and user behaviors.

  • Given Facebook's recent focus on community-building, should we prioritize local adoptions and community engagement?

Why it matters: Helps align the feature with Facebook's broader strategic goals. Expected answer: Yes, local focus is preferred. Impact on approach: We'll emphasize location-based features and community involvement.

  • Are there any specific metrics or goals Facebook/Instagram wants to achieve with this feature, such as increasing user engagement or supporting a corporate social responsibility initiative?

Why it matters: Ensures our solution aligns with company objectives. Expected answer: Increase user engagement and support animal welfare. Impact on approach: We'll balance user engagement features with impactful adoption outcomes.

Propose the Goal

Given Facebook's focus on community engagement and Instagram's visual-first approach, I believe the goal is to create a feature that increases user engagement while facilitating pet adoptions through visually appealing, community-driven interactions. Does this align with your vision?

Define the Scope

Should we focus on dogs and cats initially, as they're the most common pets for adoption, or include a broader range of animals from the start?

Based on the answers, I'll assume we're focusing on an integrated feature for dogs and cats initially, with a strong emphasis on local community engagement and visual content.

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