Suppose you're a PM tasked with expanding Stories. What are some surfaces in the Family of Apps (Facebook, Instagram, WhatsApp, Messenger) that we could add stories to?

Introduction

The task at hand is to expand Stories, a popular feature, to new surfaces within the Family of Apps, which includes Facebook, Instagram, WhatsApp, and Messenger. This growth initiative aims to increase user engagement and potentially drive user acquisition across these platforms. I'll outline a strategic approach to identify and prioritize new surfaces for Stories integration.

Step 1

Clarifying Questions (3 minutes)

• Based on the growth challenge described, I'm assuming we're looking at organic growth opportunities within existing apps. Is that correct, or should we also consider new app development?

Why it matters: This helps determine if we should focus on existing user bases or explore entirely new markets. Expected answer: Focus on existing apps. Impact on approach: We'll prioritize integration with current app features and user behaviors.

• Are there specific growth metrics we're targeting for Stories expansion, such as daily active users or time spent in-app?

Why it matters: Helps align our strategy with key performance indicators. Expected answer: Increase in daily active users and time spent in-app. Impact on approach: We'll focus on surfaces that encourage frequent, short-form engagement.

• Do we have data on current Stories usage patterns across the different apps in the Family?

Why it matters: Informs which apps might have the most potential for Stories growth. Expected answer: Yes, usage data is available. Impact on approach: We'll use this data to identify high-potential surfaces and user segments.

• Are there any technical or strategic constraints we should be aware of when considering new surfaces for Stories?

Why it matters: Helps narrow down feasible options and align with overall company strategy. Expected answer: Consider privacy concerns and app-specific user expectations. Impact on approach: We'll prioritize surfaces that maintain user trust and app integrity.