You're a PM at Facebook. Design a product to increase engagement in a local community.

Thank you for the comprehensive instructions. I understand that you're looking for a detailed, strategic answer to the product growth problem from the perspective of a seasoned VP of Product interviewing for a senior product leadership role. I'll provide a response that demonstrates deep product thinking, leadership, and growth strategies within the given time frame. I'll follow the structure and formatting guidelines you've provided, including the use of special syntax for steps and bullet points. Let's begin with the response to the interviewer's question.

Introduction

As a product leader at Facebook, I understand the importance of increasing engagement within local communities. This challenge touches on the core of Facebook's mission to bring people closer together. I'll outline a strategic approach to design a product that drives local community engagement, focusing on user needs, growth levers, and measurable outcomes.

Step 1

Clarifying Questions (3 minutes)

• Based on the growth challenge described, I'm assuming we're focusing on Facebook's existing platform rather than creating a new standalone product. Is that correct?

Why it matters: This impacts whether we leverage existing features or build from scratch. Expected answer: Yes, we're working within the Facebook ecosystem. Impact on approach: We'll focus on enhancing and optimizing current community features.

• Are we targeting a specific geographic region or demographic for this local community engagement initiative?

Why it matters: Different regions and demographics may require tailored approaches. Expected answer: We're looking at a broad implementation across various localities. Impact on approach: We'll need to design for flexibility and localization.

• Do we have any specific engagement metrics we're aiming to improve, such as daily active users in local groups or time spent in community features?

Why it matters: This helps us set clear goals and measure success. Expected answer: We want to increase daily active users in local community features by 20% over six months. Impact on approach: We'll prioritize features that drive daily active usage.

• Are there any particular pain points or user feedback regarding local community engagement that we should address?

Why it matters: This helps us focus on solving real user problems. Expected answer: Users find it difficult to discover relevant local events and groups. Impact on approach: We'll emphasize discovery and personalization in our solution.