Define success metrics for Facebook Messenger Kids.

Introduction

Defining success metrics for Facebook Messenger Kids requires a nuanced approach that balances child safety, parental control, and engagement. To address this product success metrics challenge effectively, I'll follow a structured framework covering core metrics, supporting indicators, and risk factors while considering all key stakeholders.

Step 1

Product Context

Facebook Messenger Kids is a messaging app designed for children under 13, with parental controls and safety features. It allows kids to chat with approved contacts while giving parents oversight and control.

Key stakeholders:

1. Children (users)
2. Parents (decision-makers and supervisors)
3. Facebook (platform provider)
4. Regulators (ensuring compliance with child protection laws)

User flow:

1. Parent creates and manages child's account
2. Child uses app to message approved contacts
3. Parent monitors activity and adjusts settings as needed

This product fits into Facebook's strategy of capturing younger users early and creating family-oriented ecosystems. Competitors include traditional messaging apps and kid-focused alternatives like JusTalk Kids.

Product Lifecycle Stage: Growth - The product has been established but is still expanding its user base and feature set.

Software-specific context:

• Platform: Mobile app (iOS and Android)
• Integration points: Facebook's main platform for parent accounts
• Deployment model: App store distribution with regular updates