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Product Management Design Question: Facebook news feature with personalized content and AI curation

Asked at Meta

15 mins

Design a news feature for Facebook.

Product Design Medium Member-only
Product Strategy User Segmentation Feature Prioritization Social Media Digital News Content Platforms
User Engagement Personalization Product Design News Aggregation Content Curation

Introduction

Designing a news feature for Facebook is an intriguing challenge that requires careful consideration of user needs, platform capabilities, and broader societal implications. I'll approach this by first clarifying our objectives, then analyzing user segments and pain points, before proposing and prioritizing solutions. Let's dive in.

Tip

Does this approach sound good? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarify Questions (3 minutes)

  • What's the primary goal for this news feature? Is it to increase user engagement, combat misinformation, or something else?

  • Why this matters: The goal will shape our entire approach and prioritization.
  • Hypothetical answer: "Our primary goal is to increase user engagement while ensuring the delivery of reliable, personalized news content."
  • Impact: This would guide us towards solutions that balance engagement with credibility.
  • Are there any specific types of news we should focus on or avoid?

  • Why this matters: This helps define the scope and potential content partnerships.
  • Hypothetical answer: "We want to cover a broad range of news categories but prioritize local and personalized content."
  • Impact: We'd need to design features that support local news discovery and personalization.
  • What user data can we leverage for personalization?

  • Why this matters: Understanding available data informs our personalization capabilities.
  • Hypothetical answer: "We can use user location, interests, and engagement history."
  • Impact: We'll focus on solutions that utilize these data points effectively.
  • Are there any regulatory concerns or recent incidents we should be aware of?

  • Why this matters: This helps us navigate potential legal and ethical challenges.
  • Hypothetical answer: "We need to be mindful of data privacy regulations and recent concerns about misinformation spread."
  • Impact: We'll need to incorporate strong privacy controls and fact-checking mechanisms.

Propose the Goal

Given Facebook's focus on connecting people and sharing information, I believe our goal should be to create a news feature that increases daily active users while providing trustworthy, personalized news content. Does this align with your vision?

Define the Scope

For this product design challenge, let's focus on developing a personalized news feed feature integrated into the main Facebook app. We'll assume we have access to user data including location, interests, and engagement history, but we'll need to be mindful of privacy concerns and misinformation risks.

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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