Page Creation in Facebook went down by 10%. What would you do? Let us say you have solved it. Pages are up and back to normal. However, WAUs went down by 5%. What would you do?

Introduction

Page creation on Facebook dropping by 10% followed by a 5% decrease in Weekly Active Users (WAUs) presents a complex product challenge. I'll approach this systematically, first addressing the page creation issue, then investigating the subsequent WAU decline.

Step 1

Clarifying Questions (3 minutes)

• What's the typical daily volume of page creations?

Understanding the scale helps contextualize the 10% drop. Hypothetical answer: 100,000 daily. Impact: Helps quantify the issue's magnitude.

• Over what timeframe did we observe the 10% drop in page creation?

Timeframe insights can reveal patterns or correlations. Hypothetical answer: Last 7 days. Impact: Guides investigation of recent changes or events.

• Which user segments are most affected by the page creation drop?

Identifying affected segments narrows the investigation. Hypothetical answer: Small business owners in North America. Impact: Focuses analysis on specific user groups and regions.

• Have there been any recent product changes related to page creation?

Recent changes could explain the sudden drop. Hypothetical answer: UI update to the page creation flow 10 days ago. Impact: Provides a starting point for technical investigation.

• Are there any seasonal trends in page creation we should consider?

Seasonal factors might explain some fluctuation. Hypothetical answer: Slight dip typically seen in summer months. Impact: Helps distinguish between normal variance and actual issues.