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Product Management Design Question: Facebook peer-to-peer lending platform concept illustration

Asked at Meta

15 mins

Design a product for borrowing and lending money on Facebook.

Product Design Hard Member-only
Product Strategy User Segmentation Feature Prioritization Social Media Financial Services Technology
Social Media User Experience Product Design FinTech Financial Inclusion

Introduction

Designing a product for borrowing and lending money on Facebook presents an intriguing challenge at the intersection of fintech and social media. This task involves creating a seamless, trustworthy system that leverages Facebook's vast user base and social connections to facilitate peer-to-peer financial transactions. I'll approach this by first clarifying the problem space, then analyzing the market opportunity, identifying user segments and pain points, proposing solutions, and finally defining success metrics.

Tip

Does this approach sound good? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this might be a new product initiative within Facebook's ecosystem. Is that correct?

Why it matters: This helps frame the solution within existing infrastructure and user base. Expected answer: Yes, it's a new product within Facebook. Impact on approach: We'll leverage Facebook's existing user data and social graph.

  • Given Facebook's global reach, I assume we're looking at a worldwide rollout. Is that the case, or should we focus on specific markets initially?

Why it matters: Determines the scale of the solution and potential regulatory considerations. Expected answer: Start with a few key markets, then expand. Impact on approach: We'll need to consider different financial regulations and cultural attitudes towards lending.

  • Are there any specific time or resource constraints we should be aware of for this project?

Why it matters: Helps prioritize features and set realistic goals. Expected answer: 6-month timeline for initial launch, with a dedicated team. Impact on approach: We'll focus on core functionality first, with a phased rollout plan.

Propose the Goal

Given Facebook's focus on connecting people and facilitating interactions, I believe the goal is to create a trusted, user-friendly platform for peer-to-peer lending that strengthens social connections while providing financial benefits. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on personal lending between friends and family, or expand to include broader peer-to-peer lending between strangers?

Based on the answers, I'll assume we're focusing on personal lending between Facebook friends initially, with a 6-month timeline for the first market launch.

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