Build a real esate product for FB.

Introduction

Building a real estate product for Facebook presents an exciting opportunity to leverage the platform's vast user base and social connectivity. We'll explore how to create a solution that enhances the real estate experience for both buyers and sellers within the Facebook ecosystem. Let's dive into the key aspects of this product design challenge.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm thinking this would be integrated into Facebook's existing platform. Is that correct?

Why it matters: Helps frame the solution within Facebook's ecosystem Expected answer: Yes, it's meant to be part of Facebook's suite of products Impact on approach: Would leverage existing Facebook features and user data

• I'm assuming we're working with Facebook's considerable resources. Is there any specific constraint we should be aware of?

Why it matters: Determines the scope and scale of our solution Expected answer: No major constraints, but focus on feasibility Impact on approach: Would allow for more ambitious features while ensuring practicality

• Has Facebook conducted any user research on real estate needs among its users?

Why it matters: Informs our understanding of user pain points and preferences Expected answer: Some preliminary research exists, but not comprehensive Impact on approach: Would guide initial assumptions but require additional user research

Propose the Goal

Given Facebook's focus on connecting people and businesses, I believe the goal is to create a real estate product that leverages social connections to simplify and enhance the property buying, selling, and renting experience. Does this align with your vision?

Define the Scope

Should we focus on residential real estate for this product design challenge? This would include houses, apartments, and other living spaces, rather than commercial properties.

Based on the answers, I'll assume we're creating a residential real estate product integrated into Facebook's platform, leveraging its social graph and existing features, with a focus on the U.S. market initially.