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Product Management Design Question: Facebook relocation tool concept with neighborhood matching and social integration

Design a product for FB or Google to help people relocate.

Product Design Medium Member-only
Product Ideation User Segmentation Feature Prioritization Social Media Real Estate Technology
User Experience Facebook Product Design Social Networking Relocation

Introduction

Designing a product for Facebook or Google to help people relocate is an intriguing challenge that aligns with these tech giants' mission to connect and empower users. I'll approach this by first clarifying the problem, then analyzing the market opportunity, identifying user segments and pain points, proposing solutions, and finally defining success metrics.

Tip

Does this approach sound good? I'm happy to adjust if you have any specific areas you'd like me to focus on.

Step 1

Clarify Questions (3 minutes)

  • Is this product specifically for Facebook or Google, or a generic solution?

  • Why it matters: The company's existing user base and data assets will significantly influence our approach.
  • Hypothetical answer: Let's assume it's for Facebook.
  • Impact: We can leverage Facebook's social graph and user data for a more personalized solution.
  • Are we focusing on domestic or international relocation, or both?

  • Why it matters: The scope will affect feature prioritization and potential partnerships.
  • Hypothetical answer: Let's focus on both domestic and international relocation.
  • Impact: We'll need to consider language support, visa requirements, and cross-border logistics.
  • What's our time frame for initial launch and subsequent iterations?

  • Why it matters: This will help us prioritize features and plan our roadmap.
  • Hypothetical answer: Aim for an MVP in 6 months, with quarterly updates thereafter.
  • Impact: We'll focus on core features first, then expand based on user feedback.
  • Do we have any existing user research or data on relocation challenges?

  • Why it matters: This could provide valuable insights to guide our product design.
  • Hypothetical answer: We have some data from user posts and groups related to moving.
  • Impact: We can use this data to validate our assumptions and prioritize features.

Propose the Goal

Given Facebook's focus on connecting people and building communities, I believe our goal should be to create a comprehensive relocation platform that leverages Facebook's social graph to make moving easier, more connected, and less stressful. Does this align with your vision?

Define the Scope

For this product design challenge, let's focus on creating a feature within the Facebook app that helps users plan, execute, and settle into their new location. We'll assume we have access to Facebook's user data, partnerships team, and engineering resources.

Based on these assumptions, let's dive into the product design solution.

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