You're a Facebook product manager and want to build a restaurant review and booking platform like Yelp!. How would you pitch this idea to your leader? What data would you need? If you build it, come up with a goal for your team.

Introduction

As a Facebook product manager, I'm tasked with building a restaurant review and booking platform similar to Yelp. This project presents an exciting opportunity to leverage Facebook's vast user base and social graph to create a unique and valuable service in the restaurant industry. I'll outline my approach to pitching this idea, identify the necessary data, and propose a goal for the team.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm thinking this might be a new product within Facebook's ecosystem. Is that correct?

Why it matters: Helps frame the solution within existing Facebook infrastructure and user base. Expected answer: Yes, it's a new product within Facebook. Impact on approach: We'll leverage Facebook's social graph and user data.

• I'm assuming we have access to Facebook's full range of resources. Is there any specific constraint on time or budget we should consider?

Why it matters: Determines the scope and ambition of our initial product launch. Expected answer: No specific constraints, but aim for an MVP within 6 months. Impact on approach: We'll focus on core features for the initial launch.

• Has any user research been conducted on Facebook users' restaurant-related behaviors?

Why it matters: Helps us understand if we're starting from scratch or have existing insights. Expected answer: Limited research available, mostly from general user behavior studies. Impact on approach: We'll need to conduct targeted research early in the process.

Propose the Goal

Given Facebook's focus on connecting people and enhancing social experiences, I believe our goal should be to increase user engagement and satisfaction by helping them discover, review, and book restaurants through their social connections. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on the core features of restaurant reviews and bookings, or should we also consider additional features like menu sharing or integration with Facebook Events?

Based on the answers, I'll assume we're focusing on core review and booking features for an MVP, with the potential to expand later. We'll leverage Facebook's existing user base and social graph, aiming for an initial launch within 6 months.