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Product Management Improvement Question: Facebook Safety Check feature enhancement during crises

Asked at Meta

15 mins

how would you improve Facebook's safety check feature?

Product Improvement Medium Member-only
Feature Prioritization User Empathy Crisis Response Social Media Emergency Services Disaster Management
Social Media Product Improvement Crisis Management User Safety Disaster Response

Introduction

I'll be addressing how to improve Facebook's Safety Check feature. This critical tool helps users mark themselves safe during crises, but there's always room for enhancement. I'll analyze user segments, pain points, and propose solutions to make Safety Check more effective and user-friendly.

Step 1

Clarifying Questions (5 mins)

  • What are the current usage statistics for Safety Check?

Why this matters: Understanding usage helps identify improvement areas. Hypothetical answer: 70% of users in affected areas use it within 24 hours. Impact: High usage suggests focusing on refinement rather than awareness.

  • What feedback have we received from users about Safety Check?

Why this matters: Direct user input guides improvement efforts. Hypothetical answer: Users find it helpful but sometimes slow to activate. Impact: We should prioritize speed and reliability in our solutions.

  • How does Safety Check currently integrate with other Facebook features?

Why this matters: Integration affects user experience and feature discoverability. Hypothetical answer: It appears as a notification and in the News Feed. Impact: We might explore deeper integration with other Facebook tools.

  • What are the primary activation triggers for Safety Check?

Why this matters: Activation speed and accuracy are crucial for the feature's effectiveness. Hypothetical answer: Natural disasters, terror attacks, and major accidents. Impact: We might need to expand or refine our activation criteria.

Based on these hypothetical answers, I'll assume that Safety Check is a well-known, frequently used feature that needs refinement in speed, reliability, and integration rather than a complete overhaul.

Tip

I'd like to take a quick moment to organize my thoughts before moving to the next step.

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