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Product Management Design Question: Facebook sports product concept with social integration and fantasy sports features

Asked at Meta

15 mins

Design a sport-related product for Facebook.

Product Design Medium Member-only
Product Design User Segmentation Feature Prioritization Social Media Sports Entertainment Technology
Social Media User Engagement Facebook Product Design Sports Tech

Introduction

Designing a sport-related product for Facebook presents an exciting opportunity to leverage the platform's massive user base and social connectivity features. We'll explore how to create a product that enhances sports engagement, fosters community, and aligns with Facebook's core strengths. Let's dive into the key aspects of this challenge and outline our approach.

Tip

Does this sound good? I'd like to confirm if you're comfortable with this direction before we proceed.

Step 1

Clarifying Questions (3 minutes)

  • Based on the problem description, I'm thinking this would be integrated into Facebook's existing ecosystem. Is that correct?

Why it matters: Helps frame the solution within Facebook's existing infrastructure and user base. Expected answer: Yes, it should be part of Facebook's platform. Impact on approach: We'll leverage Facebook's social graph and existing features.

  • Are we focusing on a specific sport or aiming for a more general sports-related product?

Why it matters: Determines the scope and potential user base of our solution. Expected answer: A general sports product that can be applied across multiple sports. Impact on approach: We'll design for flexibility and customization across different sports.

  • Should we prioritize mobile-first design, given Facebook's strong mobile presence?

Why it matters: Influences the core user experience and feature set. Expected answer: Yes, mobile-first but with desktop compatibility. Impact on approach: We'll focus on mobile-optimized features with cross-platform functionality.

Propose the Goal

Given Facebook's focus on connecting people and building communities, I believe the goal is to create a sports-related product that enhances fan engagement, facilitates sports-related social interactions, and provides value to both casual and dedicated sports enthusiasts. Does this align with your vision?

Define the Scope

Based on our discussion, I suggest we focus on developing a feature set that allows users to engage with their favorite sports, teams, and fellow fans within the Facebook ecosystem. This could include live game discussions, personalized sports news feeds, and fan community-building tools.

Assumptions:

  1. We're designing for Facebook's global user base
  2. The product will be integrated into the existing Facebook app
  3. We'll prioritize mobile experience with desktop compatibility
  4. The solution should be adaptable to various sports

Tip

I'll take a moment to organize my thoughts before moving to the next step.

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