How would you improve the Facebook Timeline?

Introduction

I'm excited to dive into improving the Facebook Timeline, a core feature of one of the world's largest social media platforms. The Timeline is central to user engagement, content discovery, and social interaction. My approach will focus on enhancing user experience, increasing engagement, and aligning improvements with Facebook's broader strategic goals.

Step 1

Clarifying Questions (5 mins)

Before we proceed, I'd like to ask a few key questions to ensure we're aligned on the scope and objectives of this improvement initiative:

• What specific metrics or KPIs is Facebook currently struggling with in relation to the Timeline?

Why this matters: Understanding current pain points helps focus our efforts. Hypothetical answer: Decreased time spent on platform and reduced content sharing. Impact: We'll prioritize solutions that directly address these metrics.

• Has there been any recent user feedback or research specifically about the Timeline?

Why this matters: Recent user insights can guide our improvement strategy. Hypothetical answer: Users find the Timeline cluttered and struggle to find relevant content. Impact: We'll focus on content curation and UI simplification in our solutions.

• Are there any upcoming platform changes or new features that might impact the Timeline?

Why this matters: Ensures our improvements align with Facebook's roadmap. Hypothetical answer: Facebook is planning to integrate more short-form video content. Impact: We'll consider how to seamlessly incorporate new content types in our redesign.

• What's the primary goal for this Timeline improvement? (e.g., increase engagement, improve ad performance, enhance user satisfaction)

Why this matters: Aligns our efforts with Facebook's strategic priorities. Hypothetical answer: The primary goal is to increase daily active users and time spent on the platform. Impact: We'll focus on solutions that encourage frequent visits and longer sessions.

Based on these hypothetical answers, I'll assume that our main focus is on increasing user engagement by improving content relevance and reducing clutter in the Timeline.