You are a PM for Facebook Travel. What would you build?

Introduction

As the PM for Facebook Travel, I'm tasked with building a new product within the Facebook ecosystem. This challenge requires us to consider Facebook's existing user base, data capabilities, and social networking strengths while venturing into the travel space. I'll approach this by first clarifying our objectives, then analyzing the market and user needs, before proposing and prioritizing solutions.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm assuming we're working within Facebook's existing ecosystem. Is that correct?

Why it matters: This impacts how we leverage existing user data and integrate with other Facebook products. Expected answer: Yes, we're building within Facebook's platform. Impact on approach: We'll focus on integrating with Facebook's core social features and user data.

• Are we targeting a specific segment of Facebook's user base, or is this a general travel product for all users?

Why it matters: This helps define our initial target audience and feature set. Expected answer: Initially targeting all Facebook users, but open to segmentation. Impact on approach: We'll start broad but look for opportunities to tailor features to specific user groups.

• What's our timeline for launching an initial product? Are we looking at a quick MVP or a more comprehensive launch?

Why it matters: This affects the scope of our initial feature set and development approach. Expected answer: Aiming for an MVP within 3-6 months. Impact on approach: We'll prioritize core features that can deliver value quickly.

Propose the Goal

Given Facebook's focus on connecting people and sharing experiences, I believe our goal should be to create a travel product that enhances social connections through travel planning and sharing. Does this align with your vision?

Define the Scope

For this product design challenge, should we focus on the entire travel journey from inspiration to post-trip sharing, or concentrate on a specific aspect like trip planning or in-destination experiences?

Based on the answers, I'll assume we're building a comprehensive travel product within Facebook's ecosystem, targeting all users initially, with a focus on social aspects of travel planning and sharing. We'll aim for an MVP launch within 6 months.