Non-profit organisations need more volunteers. You are asked to build an app or feature on Facebook. Why and how would you execute that?

Introduction

Non-profit organizations need more volunteers, and we're tasked with building an app or feature on Facebook to address this challenge. This is a critical issue as many non-profits struggle to maintain a consistent volunteer base, which is essential for their operations and impact. I'll approach this by first clarifying the problem, then analyzing why we should build this solution, identifying user segments, addressing pain points, proposing solutions, and finally, defining success metrics.

Step 1

Clarifying Questions (3 minutes)

• Based on the problem description, I'm thinking this might be a new feature within Facebook's existing ecosystem. Is that correct?

Why it matters: This helps frame the solution within Facebook's existing infrastructure and user base. Expected answer: Yes, it's a new feature within Facebook. Impact on approach: We'd leverage Facebook's existing user data and social graph.

• I'm assuming we're working with Facebook's considerable resources. Is there any specific constraint on time or budget we should be aware of?

Why it matters: This helps scope the solution appropriately. Expected answer: No specific constraints, but aim for a viable MVP within 6 months. Impact on approach: We'd focus on a phased rollout, starting with core features.

• Has Facebook conducted any user research on volunteer engagement or non-profit needs that we can leverage?

Why it matters: This helps us avoid duplicating efforts and build on existing insights. Expected answer: Yes, there's some preliminary data on user interest in volunteering. Impact on approach: We'd use this data to inform our user segmentation and pain point analysis.

Propose the Goal

Given Facebook's focus on building community and social impact, I believe the goal is to increase volunteer engagement for non-profits while providing a meaningful way for users to contribute to causes they care about. Does this align with your vision?

Define the Scope

Should we focus on creating a dedicated volunteering feature within the Facebook app, or would you prefer to explore integrating volunteering opportunities into existing features like Events or Groups?

Based on your answers, I'll assume we're creating a new volunteering feature within the Facebook app, leveraging existing user data and social connections. We'll aim for an MVP within 6 months, focusing on core features that can be expanded over time.